About us
Who I am
Travel with Heart. Explore with Purpose
Develop and promote an ethical, sustainable and responsible tourism, based on respect for human rights, the enhancement of local cultures and environmental protection. Organize, support and supervise events, seminars, cultural trips, retreats, conferences and workshops aimed at fostering a Culture of Peace, relying in particular on the arts, traditional and contemporary healing practices, as well as ancestral knowledge. Study, promote and implement the positive impact of the arts on health, well-being, social cohesion and peaceful resolution of conflicts, notably through interdisciplinary collaborations between artists, therapists, researchers, tourism actors and human rights defenders
Promote awareness and education for peace, human rights and integrative health, highlighting the role of artistic, cultural and spiritual expressions in the development of more inclusive and harmonious societies. Create an international network of partners committed to art, healing, peace and ethical tourism, and support solidarity projects contributing to positive societal change. To offer advisory, training, communication, support and expertise services in the aforementioned fields to public and private institutions, NGOs, foundations, companies or individuals.
Meet the Founder
About Bernard Borry
With over 38 years of international experience in the tourism industry, I have dedicated my life to building meaningful travel experiences that inspire, connect, and transform. Tourism is more than a career for me—it’s a life mission. As a global traveler, project leader, and strategist, I have led and co-developed tourism initiatives across continents, always guided by values of authenticity, sustainability, and inclusion.
My journey took an unexpected turn when I faced serious health challenges that kept me away from the professional world for several years. During that time, I never imagined I would return to the tourism scene. But life gave me a second chance—and with it, a renewed strength, a clear mission, and an unwavering belief in the power of human resilience. It was during this time that I realized I was not only meant to succeed, but also to guide and uplift others through their own paths.
This calling led me to launch Expert Tourism Swiss Sàrl, based in Switzerland and active worldwide. Our company was born from a deep desire to reshape the tourism landscape—by helping destinations, businesses, and individuals design, manage, and grow tourism that is innovative, inclusive, and sustainable.
Areas of Expertise
- International Tourism Policy & Strategy
- Sustainable Tourism Development
- Destination Marketing & Branding
- Tourism Education & Curriculum Design
- Government & Institutional Advisory
- Public-Private Sector Collaboration
- Capacity Building & Training
- Examination & Standards Development
- Tourism Investment, Project Management & Inclusion Support
